Colin Wright — content strategy, writing, editing & brand voice portfolio

I turn complex ideas into clear, useful, distinctly human content.

I’m Colin Wright, a content strategist, writer, editor, and builder. For 20 years, my work has moved between brands, publications, and software. The constant has always been language: deciding what needs to be said, then building the voice and structure to keep everything consistent.

The projects below show how some of that work developed from an initial problem into a working content or product system. Several also include annotated writing samples.

More about how I work

Selected work

  • Truly Simple Tools

    • Brand Voice
    • UX Writing
    • Product Naming

    A 16-app software brand designed to make trust part of the product through its naming, voice, and UX copy.

    View project Writing samples

  • MKE Meetups

    • Editorial Strategy
    • Content Systems
    • Audience Growth

    A community newsletter and event directory whose warm editorial system grew from 129 to 1,200+ subscribers in its first year.

    View project Writing samples

  • What Counts as a Change Order?

    • Original Research
    • Flagship Content
    • Content Strategy

    A flagship research brief built from 130,782 public records, supported by a claim ledger and a 30-asset content program.

    View project

  • Editorial

    • Longform
    • Editorial Strategy
    • Publishing

    Seventeen years of independent publishing across 30+ books, 2,700+ pieces, essays, and a weekly podcast.

    View project

  • Roll for Table

    • Product Naming
    • Information Architecture
    • UX Writing

    Naming, information architecture, and UX writing for a tabletop reservation tool built for experienced hosts and newcomers.

    View project Writing samples