Colin Wright

Content Strategist · Writer · Editor · Brand & Product Builder
Milwaukee, WI · colin@colin.io · linkedin.com/in/colinismyname

Download PDF

Summary

Content strategist, writer, editor, journalist, and builder with 20 years of experience turning complex products and ideas into clear, useful, distinctly human content. I develop brand voices, editorial programs, naming systems, and product experiences from strategy through launch, and have built independent businesses, publications, and audiences along the way. My work spans 30+ books, 2,700+ published pieces, 16 shipped apps, and audiences of 10,000+.

Core capabilities

  • Content & voice: content strategy, copywriting, editing, brand voice, messaging, voice and tone guidelines, long-form and editorial writing
  • Product & structure: UX writing, content design, microcopy, product naming, information architecture, style guides, and content systems
  • Building & leadership: brand identity, product management, concept-to-launch execution, remote creative-team management, workshops, and public speaking

Experience

Content & Brand Lead / Founder, Truly Simple Tools — Milwaukee, WI 2025–Present
  • Own the entire content layer of a multi-app software brand: the naming system, brand voice, UX copy, and every word of microcopy.
  • Built a reusable voice (“the reliable neighborhood mechanic”) and a naming structure that makes each app competitive, but also instantly legible as part of one family.
  • Set positioning and pricing as practical expressions of the brand’s point of view.
  • Grew the catalog to ~4,000 downloads in 100+ countries in year one, converting 1 in 18 downloads to a paid Pro unlock with zero ad spend.
  • View project · Writing samples
Editor & Content Lead / Founder, MKE Meetups — Milwaukee, WI 2025–Present
  • Write and publish a weekly local newsletter and run MKEmeetups.com, maintaining a consistent voice and content system across recurring touchpoints.
  • Handle content strategy, information architecture, and onboarding copy that turns first-time readers into subscribers and repeat attendees.
  • Grew a weekly newsletter from 129 to 1,200+ subscribers in its first year, with a ~55% average open rate and 2,000+ hand-curated meetup listings annually.
  • View project · Writing samples
Writer, Host & Producer, Let’s Know Things & Brain Lenses — Online 2016–Present
  • Building on journalism and column-writing work from earlier in my career, research, write, and narrate Let’s Know Things, a podcast about adding context to the news; write and narrate the Brain Lenses essay series.
  • A decade of writing daily for a smart and demanding audience of 10,000+ listeners.
  • View project
Author & Speaker, Independent — Worldwide 2011–Present
  • Write and publish books and essays across genres; deliver keynotes and run workshops globally on technology, publishing, and intentional living.
Co-Founder & Editorial Lead, Asymmetrical Press — Missoula, MT 2012–2020
  • Co-ran a non-traditional publishing company for independent authors: acquired titles, guided brand and editorial development, and managed a remote network of editors, cover designers, and formatters.
Brand Consultant, colin is my name — Online 2008–2014
  • Ran a boutique brand consultancy helping clients identify their core values and translate them into authentic voice, messaging, copywriting, and design.
Earlier — Founder & Creative Director roles 2006–2011
  • CEO & Founder, Ebookling, a monetization platform for independent publishers. Creative/Art Director roles for early-stage startups, a UN-aligned tech nonprofit, and the first carbon-neutral digital fashion magazine. Founded Stim Magazine and Zine-o-File.

Selected projects

Education

BFA, Graphic Design & Illustration, Missouri State University 2003–2007
Coursework in Philosophy, Santa Monica College 2008–2009